Monday, July 24, 2017

Reputation and Reliability

Print is tangible and holds a power over people that digital can’t replicate. It’s been around since before digital was even conceptualized, and it has been delivering reliable information to audiences since it was created. Take Time magazine, for example — the average person would trust an article they published over one of the many less-credible digital sources. While online publications often produce content that gets debated or disproven, print remains a stable, trustworthy resource for people to get the information they want.

Stay Off This Bandwagon
Because of the fact that so many businesses have all but left the print game, a customer receiving an actual parcel in the mail is noteworthy due to the rarity of the occurrence. With everyone clamoring to announce the death of print, and multitudes of newspapers and magazines closing their doors, there exists now a power vacuum into which an authority like your company can step. The key is precision targeting by engaging a niche audience, and using what you know about your audience to your advantage.

The likely reason our society has not translated virtually all of our books and advertisements to the digital world is that, ultimately, print advertising effectiveness is still real and demonstrable. The intangibility of articles hovering in cyberspace leaves something to be desired in customers. Yes, internet marketing has its advantages, especially because of easy national and international distribution potential. However, consider print media the underdog in an exciting matchup. With everybody betting on digital because they “got a hot tip” that print is washed up, leveraging the medium and making revenue from your efforts is within reach of your brand.

Print Is Now a Missed Opportunity
As multitudes of advertisers maintain their focus on digital, you can stand apart from your competitors by utilizing the medium that is getting left behind. There’s a print publication for every type of audience, and yes, people are still reading them — especially loyal readers. You can tap into a market you’re missing out on, and make a lasting impression that differs from your digital messages. Print advertising effectiveness boils down to your ability to develop a strategy that appeals to the publication’s niche audience, no matter if we’re in a digital era or not. Market pessimism may be holding you back, but the truth is that print still leads to ROI that will add to your bottom line — and you don’t want to miss that opportunity.

www.bouncemarketing.org | 844-319-9600 | plus.google.com/+BounceMarketingIncDeltona

Friday, July 21, 2017

Why Use Print in Your Marketing Strategy?

Print is Tangible. Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received.

Print is Credible. Like the feeling you get when you see The New York Times or your favorite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from print. You are able to put the printed piece down and comeback at any time to resume your reading. And print requires “real estate”. As marketers, we like this! A  printed piece placed on the corner of a desk will be there day after day until it is picked back up to be viewed.

Print Establishes Your Brand. Printed publications and other branded materials is an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that helps to establish brand recognition.

Print Helps You Reach Your Target Market.  The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it be a niche market or the general public. By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.

Print Can Be More Engaging. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spend 43 minutes reading a magazine.

Less Print, Is More For You. With more companies taking their marketing efforts online, the old has become new again as print becomes the new trend. But this isn’t your parents’ world of print communications! Marketers have more information and data to make calculated decisions about content, consumption, consumers, and collateral types. Customers’ and prospects’ email inboxes are overflowing with unsolicited ads and non-worthy news, most of which is largely ignored. With this in mind, designing and sharing a great printed marketing piece should be high on your list of strategic marketing initiatives.

Print and a website presence should go hand and hand. Let Bounce help you today!

www.bouncemarketing.org | 844-319-9600

Thursday, July 20, 2017

What Makes a Great Business Card?

A good business card is one of the most powerful parts of a good marketing strategy. Your business card is like a face to your potential clients, and can make or break a client’s first impression of your company. Choosing a card that is modern, professional, and appropriate for your business is key when designing your business card. But, how do you go about choosing the best design to support your business? To help you get started, here are some designs to consider:

Basic Cards
A basic business card is typically black ink printed on white, or cream cardstock. Minimalist cards like these are clean and straightforward. Bearing only the facts, this no-nonsense approach can appeal to clients who like utility over flashy styling. The design is simple and perfect for displaying clear and concise information.

Pictures and Color
Sometimes all you need is a splash of color to grab the attention of a potential client. Having a pallet that matches the feel of your company can make your brand more memorable, and add a hint of fun to an otherwise plain card. Images representing yourself, a product, or a service can communicate what your business is about in a visually impacting way. Also, having your face on the card can help a contact remember what you look like the next time they see you.

Tactile Cards
For something more outside of the box, you can shift the distinguishing factor to the feel of the card, rather than the look. Nonstandard materials, such as metal or wood, can give a business card an interesting feel that is sure to impress. You could also give your card a different shape, or use embossing to be a bit more subtle. Business cards like these will be more expensive, but for some having this kind of card may be worth it.

Business cards are key for any company. They provide more than just information. They build connection and give a customer a memorable experience. These cards can also provide multipurpose information such as a map, or an appointment reminder. Some opt to have the card serve as a coupon, or you can write more information on the card if needed. There’s no end to the function of a business card, so it’s important to create one that’s just right for your company.

Call us at 844-319-9600 or visit our offices at 610 Deltona Blvd., Ste D., Deltona, Florida.
www.bouncemarketing.org | 844-319-9600 | plus.google.com/+BounceMarketingIncDeltona

Wednesday, July 19, 2017

Be Prepared With a Business Card

1.  Business cards give people the ability to follow up

When you meet someone and develop that instant rapport you want to give them a chance to follow up with you instantly without having to reach for a pen or their phone.

If left with no other choice do not hesitate to hand over your phone to the other person and have him type in his contact details and vice versa.

Another option is to use phone apps that allow the gadgets to exchange contact information.

Although these options are available to many there will always be instances where you meet someone who may not have all of these technological things on them or isn’t comfortable using them.

This is why nothing can still replace the business card in encouraging people to follow up with you.

2.  Business cards show that you are a professional

The littlest things we do send out the biggest messages.

Something as simple as a business card is indicative that you took the time to actually put your information in a card. This immediately separates you from 99% of the other men out there who may be students like you or are out there seeking a job like yourself.

3.  Having a business card keeps one focused on the goal

In situations where one is trying to look for work it is not unusual to participate in a few networking events.

If you decide to go to events like these with a certain number of business cards on your person then you can immediately create a goal for yourself.

An example of a goal would be to make to distribute the 50 business cards that you brought along to the event. You can also create secondary goals such as collect at least 20 of others’ business cards or have at least 15 to 20 people express interest in following up with you.

If you decide to approach networking events in this manner then your business cards can serve as a reminder and keep you focused on the goal -which is to follow up with people regarding possible opportunities.

4.  Business cards can help make you referable

Business Card ExchangeA good business card will not only contain one’s name and contact details. It should also mention what that person’s skills are.

Having this extra detail can make all the difference because although the person that you initially give your business card may not know what to do with you and your skills, he may know someone in his network that has in need of someone like you.

It is good to remember that random encounters with different people happen all the time. And when they do, you always want to be prepared to take advantage of these meetings and the opportunities that could arise from them.

To me there is no such thing as luck.

Luck happens when preparation meets opportunity.

In saying that make sure that you always have your business cards with you so when opportunity comes you are already prepared and you too may get “lucky” and find success.

www.bouncemarketing.org | 844-319-9600 | plus.google.com/+BounceMarketingIncDeltona

Tuesday, July 18, 2017

Why Print Marketing is Still Important in the Digital Age

Just like when you are developing any other marketing strategy, start by deciding what you want to do with your print campaign. Do you want to build awareness? Do you want to increase sales? What are your overall business objectives right now, and how can print be used to meet those goals? Go ahead and write everything down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes, print can do that too.

Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand more memorable. This is because customers are able to physically connect with your brand. To heighten this, think outside of the standard printer paper box!

Don’t be afraid to use your print materials to drive traffic to your other marketing channels. Are you looking to increase engagement to your social media? Put it on your print! When designing promotional materials like flyers that feature sales or deals go ahead and put a call to action to follow you on Facebook for similar offers. You could direct people to subscribe to your email blast for lead capture (if you don’t want to stick with print and send them direct mail instead). You could even just focus on driving people to your website to learn more about other offerings. Remember, marketing is about building a relationship with your customers, and print is just one way to communicate.

www.bouncemarketing.org | 386-734-9600

Monday, July 17, 2017

Get Noticed With Bounce Marketing’s Help!

Get it all at Bounce Marketing
Become a brand with unique and creative designs that will far surpass your greatest expectations, with any of our expert services including:

  -Websites
  -Custom Mobile Websites
  -Brochures
  -Business Cards
  -Tri-Folds
  -Mass Emails
  -Direct Mail (EDDM)
  -Logos & Custom Graphic Designs
  -SEO Marketing / Blogging

We take pride in offering our customers a "One Stop" shopping solution for all their corporate needs. From business cards to brochures to screen printing and embroidery, we can design your logo and can make it look amazing on just about anything you can imagine right here!

Now's the time to market your business, because you can take advantage of our limited time summer deals! When you buy 500 business cards, you'll get 500 for free! We also, have buy one get one on all banners! We'll help promote your business. Let us take care of any printed advertising your may need  for your local business.

www.bouncemarketing.org | 844-319-9600

Friday, July 14, 2017

The Advantages of Using Banners

The Advantages of Using Banners
Printed advertising is a timeless method of advertising, and a great way to promote your business. Printed advertising in general is a straightforward, and inexpensive way of advertising your business, but banners are a particularly effective printed item. Banners can be transported to various locations easily.  You can easily have multiple banners made for a low cost, and they are good for multiple uses.

Engage with Your Audience
Banners advertise in a subtle way. When promoting yourself to your audience, it’s important that your potential clients don’t feel harassed, or pressured into buying anything. Banners can catch the attention of new customers, and make them aware of your company so they can make their own decisions about investing in them without feeling uncomfortable.  It can also provide an ice breaker into a conversation with someone showing interest in the business. Similarly, banners are perfect for targeting towards different audiences and customers. Some companies may have several consumer bases, and it is important that all types of audiences are provided for.

Easy to Make and Flexible to Take
Banners are extremely cost effective, and you’ll get many uses out of them. They can be packed away easily when not in use, and put up easily at almost any occasion where your need to advertise your business. Banners are very effective when used properly, so it is important that effort goes into creating the best brand and image, as these are what the customer is going to associate with the business for a long time.

Bounce Marketing is here to help you advertise your business. For a limited time only, our banners are buy one get one free! Banners are perfect for displaying your logo, slogan, and another message for your potential clients. Use your custom banners to advertise your business, and promote your brand!

We will make custom print advertising that is sure to leave a good impression with everyone that sees it. Promote your business with the experts at Bounce Marketing!

Call us at 844-319-9600 or visit our offices at 610 Deltona Blvd., Ste D., Deltona, Florida.

www.bouncemarketing.org | 844-319-9600